Founded on 23rd July 2025 labelpoonamkarodiya, by poonam saini, a jaipur -based fashion designer. The creative mind and soul behind the label. The label is a reflection of her vision to redefine femininity through fashion that feels personal and powerful. We don’t just create clothes—we shape stories through silhouettes.

Born out of a love for timeless elegance and expressive design, our label celebrates the art of dressing with a purpose. Each piece is thoughtfully designed to blend soft femininity with bold confidence—whether it’s a flowing shirt dress.

Rooted in minimalism, we focus on clean lines, rich details, and contemporary cuts. playful structure, and premium fabrics are at the heart of our collections—made for women who carry strength in their softness and power in their presence.